Olaplex is Here!

AS A HAIRDRESSER WE SEE EVERY TREND, NEW PRODUCTS AND MARKETING THAT IS DESIGNED TO PULL US IN.  THIS IS TRUE FOR MANY INDUSTRIES, BUT THE SALON WORLD HAS TO BE ONE OF THE MOST HIGHLY SATURATED MARKETS.  THIS ISN’T TO SAY GREAT PRODUCTS DON’T GET INTRODUCED, BUT I WOULD SAY… THAT I AM OFTEN A BIT SKEPTICAL.

I’VE BEEN WAITING FOR THE HYPE TO DIE DOWN AROUND OLAPLEX FOR SOME TIME, BUT IN FACT IT HAS BEEN THE OPPOSITE.  MY COLLEAGUES HAVE BEEN TEXTING ME AND ASKING IF I’VE TRIED IT WHILE EXPRESSING THEIR LOVE FOR THIS NEW STATE-OF-THE-ART TECHNOLOGY.  I FOLLOW OTHER HIGH-END SALONS ACROSS THE COUNTRY ON INSTAGRAM THAT ARE POSTING BEFORE-AND-AFTER SHOTS WITH COLOR RESULTS YOU WOULDN’T BE ABLE TO ACHIEVE WITHOUT OUT THIS PRODUCT.  AND, CELEBRITY COLORIST TRACEY CUNNINGHAM USES IT ON HER CELEBRITY CLIENTELE.  YOU KNOW THE RULE OF THUMB: BLONDES ALWAYS WANT TO BE BLONDER.

THIS PRODUCT IS LIKE AN INSURANCE PLAN TO YOUR HAIR.  IT’S LIKE MAGIC!  IT REBUILDS THE BONDS OF THE HAIR WHILE LIFTING THE HAIR.  DO YOU WANT TO BE BLONDER, BUT YOUR COLORIST TELLS YOU NO?  DO YOU WANT TO STRIP THE BLACK HAIR TINT FROM YOUR HAIR, BUT DO NOT WANT TO END UP AS A RED HEAD?  DO YOU WANT A ICONIC ALL-OVER PLATINUM THAT IS ICY BLONDE?  THERE ARE MANY RESULTS THAT WE AS COLORISTS TAKE GREAT PRECAUTIONS OF ASSESSING THE END RESULTS WHILE ALWAYS MAINTAINING THE INTEGRITY OF THE HAIR.  OF COURSE, WE ALWAYS WANT TO GIVE THE CLIENT WHAT THEY WANT, BUT OFTEN TIMES THE CHEMICALS ON THE HAIR DO NOT ALLOW FOR SUCH.  WITH OLAPLEX, WE WILL BE ABLE TO BRING YOU CLOSER TO THE LOOKS THAT YOU ARE WANTING LIKE NEVER BEFORE.

WINDOWWALL HAS ADDED THIS TO OUR MENU.  PLEASE ASK YOUR STYLIST THIS REVOLUTIONARY PRODUCT.  XO, KIM